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Key Takeaways Fragrance layering is often discussed as a way to create something entirely new by combining scents, though in practice the most successful layering tends to do…
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JOURNAL
Notes from the House.
On scent, memory, materials, rituals, and the things that remain.
02
Key Takeaways A niche fragrance house philosophy built around restraint tends to show up first in how a scent is worn, and eventually in how often new ones…
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Key Takeaways A vetiver fragrance note is technically a misnomer in the sense that vetiver is not a wood at all, though it is almost always discussed alongside…
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Key Takeaways A MEUEUS fragrance comparison usually starts with the same question: which of the three should come first. Since TEMARAM, PENDAR, and RENJANA were each built around…
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Key Takeaways How often to reapply perfume is one of the more common questions asked about fragrance, and one of the easier ones to answer wrong. Wearing too…
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Key Takeaways A musk fragrance note is rarely the reason someone falls in love with a perfume, and almost always the reason that perfume still feels good on…
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Silence in fragrance is a decision, not an absence. It is the same way restraint in fragrance is a decision, not a limitation. I. A room that stays…
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The MEUEUS fragrance house began with a frustration, not a business plan. It began with the sense that most fragrance being sold as luxury was actually built for…
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Olfactory memory works faster than almost any other kind of memory. Smell is the only sense with a direct line to memory, no detour through language, no need…
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A citrus note in fragrance fades faster than almost any other material family. Citrus is often treated as the easiest material family in perfumery: bright, familiar, quick to…
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